Being relevant is of paramount importance for any brand today.

It is the only way to stand out, create customer preference, and remain timeless.

 

We define relevance as a subtle balance between MEANING that justifies one’s existence, UNIQUENESS that creates a “category of one”, ALIGNEMENT with the zeitgeist to understand the culture and customers‘ desires, COHERENCE that provides depth and perspective to one’s actions.

 

We support brands in creating their own specific relevance.

​

 

 

BUREAU ALEXANDRA JUBÉ IS

A BRAND STRATEGY CONSULTANCY BASED IN PARIS.